https://www.terrastrat.com/blog daily 0.75 2023-02-04 https://www.terrastrat.com/blog/still-waiting-for-the-retail-apocalypse monthly 0.5 2023-02-04 https://images.squarespace-cdn.com/content/v1/5ffc7f74a24aef1e5b969c37/a415f751-bcfe-4e8a-856d-dc1f94b839a9/MallGrowthvsPopulationServed.jpg Blog - Still Waiting for the Retail Apocalypse? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ffc7f74a24aef1e5b969c37/16de97f8-03d4-40e0-b23a-44666b5cb792/TS_Blog_Banner.jpg Blog - Still Waiting for the Retail Apocalypse? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ffc7f74a24aef1e5b969c37/d57c57db-cbf9-4c5e-ac72-74e85f1260c1/TS_Blog_RetailSalesGraph.jpg Blog - Still Waiting for the Retail Apocalypse? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ffc7f74a24aef1e5b969c37/d053f89d-9711-4ceb-8e16-4aafdb79d034/USOnlineRetailMarketShare.jpg Blog - Still Waiting for the Retail Apocalypse? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ffc7f74a24aef1e5b969c37/7bd11875-4073-4d72-bb65-684e5a210fe7/TS_BlogQuote.png Blog - Still Waiting for the Retail Apocalypse? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.terrastrat.com/blog/branch-strategies monthly 0.5 2021-11-29 https://www.terrastrat.com/blog/do-branch-relocations-work monthly 0.5 2021-11-16 https://images.squarespace-cdn.com/content/v1/5ffc7f74a24aef1e5b969c37/7ccdd30d-15c5-44c5-b851-a8dfa0b942dd/Screen+Shot+2021-11-15+at+5.42.36+PM.png Blog - Do Branch Relocations Work? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ffc7f74a24aef1e5b969c37/aaf0a3d6-fd38-4ad4-af0e-03ea37176891/Screen+Shot+2021-11-15+at+5.42.25+PM.png Blog - Do Branch Relocations Work? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ffc7f74a24aef1e5b969c37/aa4a8ff0-5e06-44c5-976f-29f31ff3157b/Screen+Shot+2021-11-15+at+5.41.50+PM.png Blog - Do Branch Relocations Work? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ffc7f74a24aef1e5b969c37/ee8786dd-46ad-4a3e-906c-3946bfb4d046/Screen+Shot+2021-11-15+at+5.41.35+PM.png Blog - Do Branch Relocations Work? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.terrastrat.com/blog/continual-decline-supermarket-branches monthly 0.5 2021-10-25 https://images.squarespace-cdn.com/content/v1/5ffc7f74a24aef1e5b969c37/1634944489643-BBN9COGQAVLQHHT7D2T3/Screen+Shot+2021-10-22+at+4.01.46+PM.png Blog - The Continual Decline in Bank Supermarket Branches - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ffc7f74a24aef1e5b969c37/1634944408061-MH5QZ4IOT2UOSZT0EH0H/Screen+Shot+2021-10-22+at+4.02.00+PM.png Blog - The Continual Decline in Bank Supermarket Branches - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ffc7f74a24aef1e5b969c37/1634943844140-4MIQEX9K4PDY7T3CRG5R/Screen+Shot+2021-10-22+at+4.00.52+PM.png Blog - The Continual Decline in Bank Supermarket Branches - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ffc7f74a24aef1e5b969c37/1634943900838-05FKLN81R3LRC4L4E6ZL/Screen+Shot+2021-10-22+at+4.01.18+PM.png Blog - The Continual Decline in Bank Supermarket Branches - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ffc7f74a24aef1e5b969c37/1634944193160-IL6UKZ4FM5O1X1H0S7QB/Screen+Shot+2021-10-22+at+4.01.35+PM.png Blog - The Continual Decline in Bank Supermarket Branches - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.terrastrat.com/blog/fdic-deposit-data monthly 0.5 2021-10-11 https://images.squarespace-cdn.com/content/v1/5ffc7f74a24aef1e5b969c37/1633982237531-GJC9MZHULGAA3P5TRGOA/Screen+Shot+2021-10-11+at+12.55.01+PM.png Blog - Understanding the FDIC Share of Deposit Data - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ffc7f74a24aef1e5b969c37/1633984475533-S05N4P7Z2AXGPXOLDURG/pexels-cottonbro-3943723.jpg Blog - Understanding the FDIC Share of Deposit Data - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ffc7f74a24aef1e5b969c37/1633982375950-67K2I0PXFK0ZLMSI8K1P/Screen+Shot+2021-10-11+at+12.57.40+PM.png Blog - Understanding the FDIC Share of Deposit Data - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.terrastrat.com/blog/generational-banking monthly 0.5 2021-08-08 https://images.squarespace-cdn.com/content/v1/5ffc7f74a24aef1e5b969c37/1628178076364-53R3Y5RUCWV2KMUXV80D/Screen+Shot+2021-08-05+at+11.41.00+AM.png Blog - Generational Perspectives in Financial Services - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ffc7f74a24aef1e5b969c37/1628177679250-10F15ENZ23HMH3D0Y3FQ/Screen+Shot+2021-08-05+at+11.34.05+AM.png Blog - Generational Perspectives in Financial Services - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ffc7f74a24aef1e5b969c37/1628177579328-H7Y7YU327SGJJIA5A2O8/Screen+Shot+2021-08-05+at+11.32.32+AM.png Blog - Generational Perspectives in Financial Services - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ffc7f74a24aef1e5b969c37/1628178855896-5X49CEXIS26SYLE7JNJ7/Screen+Shot+2021-08-05+at+11.53.59+AM.png Blog - Generational Perspectives in Financial Services - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ffc7f74a24aef1e5b969c37/1628178274630-Q0E7GZ5S78777V6J18E5/Screen+Shot+2021-08-05+at+11.44.20+AM.png Blog - Generational Perspectives in Financial Services - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ffc7f74a24aef1e5b969c37/1628179476980-6ZHOUFMN58TVLYY4V19G/pexels-cottonbro-3944405.jpg Blog - Generational Perspectives in Financial Services - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ffc7f74a24aef1e5b969c37/1628178164324-K3J5SWEVKBIJCIHIGDZ6/Screen+Shot+2021-08-05+at+11.42.21+AM.png Blog - Generational Perspectives in Financial Services - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ffc7f74a24aef1e5b969c37/1628179541338-YO25TOW0J0P9AT38K1K6/pexels-marley-clovelly-3768236.jpg Blog - Generational Perspectives in Financial Services - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ffc7f74a24aef1e5b969c37/1628177457391-ZGMD0RJ307OHNCSJVPAA/Screen+Shot+2021-08-05+at+11.30.41+AM.png Blog - Generational Perspectives in Financial Services - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ffc7f74a24aef1e5b969c37/1628177902926-KG90PD7QEII3RNJRF1M3/Screen+Shot+2021-08-05+at+11.38.01+AM.png Blog - Generational Perspectives in Financial Services - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ffc7f74a24aef1e5b969c37/1628177361924-UMRPC8FRXIPPITILTI1U/Screen+Shot+2021-08-05+at+11.29.06+AM.png Blog - Generational Perspectives in Financial Services - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.terrastrat.com/blog/retail-banking-relationships monthly 0.5 2021-06-23 https://images.squarespace-cdn.com/content/v1/5ffc7f74a24aef1e5b969c37/1624482559477-GFS6KV4XPLAZ579QSSB4/Screen+Shot+2021-06-23+at+5.08.33+PM.png Blog - If The Future of Retail Banking is About Relationships, Why Do Automated Phone Systems Exist? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.terrastrat.com/blog/simple-guidance-around-branch-closures monthly 0.5 2021-05-31 https://images.squarespace-cdn.com/content/v1/5ffc7f74a24aef1e5b969c37/1622477651268-H3ZRBQY7YW7G43XCPUSY/Screen+Shot+2021-05-31+at+12.13.32+PM.png Blog - Some Simple Guidance Around Branch Closures – 6 Things to Consider - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.terrastrat.com/blog/optimal-branch-network monthly 0.5 2021-05-12 https://images.squarespace-cdn.com/content/v1/5ffc7f74a24aef1e5b969c37/1615423173508-8BT1O7PRD9YU3ZQ1IIDP/pexels-pixabay-56876.jpg Blog - Is There Such a Thing as an Optimal Branch Network? https://images.squarespace-cdn.com/content/v1/5ffc7f74a24aef1e5b969c37/1615422949343-RLE1YO49XU9HZAFMU6VK/pexels-pixabay-373543.jpg Blog - Is There Such a Thing as an Optimal Branch Network? https://www.terrastrat.com/blog/us-digital-payments monthly 0.5 2021-05-06 https://images.squarespace-cdn.com/content/v1/5ffc7f74a24aef1e5b969c37/1620060111429-CGC4JKQV4WTMWOA4QJW8/Screen+Shot+2021-05-03+at+12.39.01+PM.png Blog - Is the US Trailing the World on Digital Payments? https://images.squarespace-cdn.com/content/v1/5ffc7f74a24aef1e5b969c37/1620060216698-7O4TOQM3SJRJA8OR90VZ/Screen+Shot+2021-05-03+at+12.39.34+PM.png Blog - Is the US Trailing the World on Digital Payments? https://www.terrastrat.com/blog/did-covid19-cash-use monthly 0.5 2021-04-27 https://images.squarespace-cdn.com/content/v1/5ffc7f74a24aef1e5b969c37/1619546070386-032G8ZKK4N1J2UXRRTA2/image001.png Blog - Did COVID19 Finally Kill Cash Usage in the US? https://images.squarespace-cdn.com/content/v1/5ffc7f74a24aef1e5b969c37/1617887077405-MI30QQ83GD2FUTBR2QGF/Screen%2BShot%2B2021-04-08%2Bat%2B9.02.15%2BAM.jpg Blog - Did COVID19 Finally Kill Cash Usage in the US? https://images.squarespace-cdn.com/content/v1/5ffc7f74a24aef1e5b969c37/1617887129181-SMX89UQUPZ242RSODS4K/Screen+Shot+2021-04-08+at+9.02.34+AM.png Blog - Did COVID19 Finally Kill Cash Usage in the US? https://images.squarespace-cdn.com/content/v1/5ffc7f74a24aef1e5b969c37/1617900639299-O1G8016LVKYVV0MA9AJY/Screen+Shot+2021-04-08+at+9.03.28+AM.png Blog - Did COVID19 Finally Kill Cash Usage in the US? https://www.terrastrat.com/blog/retail-centers monthly 0.5 2021-04-15 https://images.squarespace-cdn.com/content/v1/5ffc7f74a24aef1e5b969c37/1617221666321-TV5URKETK9K0PE674XWU/RetailNodes.png Blog - Are All Retail Centers the Same? https://www.terrastrat.com/blog/are-your-branch-analyses-misleading monthly 0.5 2021-04-12 https://images.squarespace-cdn.com/content/v1/5ffc7f74a24aef1e5b969c37/1618255583863-DP2PKKU505LO88ZFTLJ9/Redomiciling+Pic1.PNG Blog - Are Your Branch Analyses Misleading? https://www.terrastrat.com/blog/modern-day-distributions monthly 0.5 2021-04-07 https://images.squarespace-cdn.com/content/v1/5ffc7f74a24aef1e5b969c37/1614804349135-FPL97NLKLVR010OO3LDC/GeographyArticleImage2.jpg Blog - Have You Ever Wondered How Modern-Day Distribution Analytics Developed? https://images.squarespace-cdn.com/content/v1/5ffc7f74a24aef1e5b969c37/1617817145603-USRLPPYBMBIZZSWNQIRN/kisspng-central-place-theory-geography-information-princip-concentric-5b2cb7483cd5c4.0964745115296571602492.png Blog - Have You Ever Wondered How Modern-Day Distribution Analytics Developed? https://www.terrastrat.com/blog/the-long-term-impacts-on-demand-from-covid19 monthly 0.5 2021-02-25 https://images.squarespace-cdn.com/content/v1/5ffc7f74a24aef1e5b969c37/1614272240363-ROX89UG36ZBJHLS4HKGQ/COVID19.jpg Blog - The Long-Term Impacts On Demand From COVID19 https://www.terrastrat.com/blog/what-roles-do-remote-atms-play-in-a-local-network monthly 0.5 2021-02-25 https://images.squarespace-cdn.com/content/v1/5ffc7f74a24aef1e5b969c37/1613674787422-K5LTQKFZM2PQ0F66S9F2/ATM2.jpg Blog - What Roles Do Remote ATMs Play In A Local Network? https://www.terrastrat.com/blog/should-i-be-concerned-that-my-branch-trade-areas-overlap monthly 0.5 2021-02-25 https://images.squarespace-cdn.com/content/v1/5ffc7f74a24aef1e5b969c37/1613670767821-X97VS89U0FS481JWI1JV/TerraStrat-Map-Overlap.jpg Blog - Should You Be Concerned That Your Branch Trade Areas Overlap? https://www.terrastrat.com/blog/how-many-branches-do-you-need-to-serve-a-market monthly 0.5 2021-02-25 https://images.squarespace-cdn.com/content/v1/5ffc7f74a24aef1e5b969c37/1613670805411-ZKT7X4ASGSH24UG29XOT/TerraStrat-Map-Light.jpg Blog - How Many Branches Do You Need To Serve A Market? https://www.terrastrat.com/home daily 1.0 2025-10-04 https://images.squarespace-cdn.com/content/v1/5ffc7f74a24aef1e5b969c37/1613769281178-L310YBSDKEPSEGZEYRBN/Team.jpg Home - Our Team, Your Teammates https://www.terrastrat.com/contact-us daily 0.75 2025-10-04 https://www.terrastrat.com/about daily 0.75 2021-02-25 https://www.terrastrat.com/services daily 0.75 2025-10-24 https://images.squarespace-cdn.com/content/v1/5ffc7f74a24aef1e5b969c37/1613931294267-8F10VKMF5MGTV69VOEVO/PredictiveModeling.jpg Services - Predictive Modeling At the end of the day, every decision-maker wants to understand the likely outcome of their decisions. TerraStrat’s predictive modeling leverages AI-based tools to help answer those critical questions with actionable insights. https://images.squarespace-cdn.com/content/v1/5ffc7f74a24aef1e5b969c37/1613931276220-U1C9PPULDTIN90WVOQKS/MarketAnalysis.jpg Services - Market Analysis Markets vary in size, demographics, business opportunity, and competitive levels. They can be small towns, suburbs, neighborhoods all the way to major metropolitan markets. In all cases, an understanding of a market starts with determining how much of it your branches cover or reach. Rarely does one branch fully cover a market, except in only the smallest communities. https://images.squarespace-cdn.com/content/v1/5ffc7f74a24aef1e5b969c37/1613879547265-3U421UPNIRKKOWXOVF82/TerraStrat-Map-Light.jpg Services - Micromarket Optimization Every market has neighborhoods or micromarkets that can be evaluated and prioritized across many variables. Understanding each micromarket’s importance and opportunity relative to each other not only defines how many branches and ATMs are needed in the market, but the sequencing priority. https://images.squarespace-cdn.com/content/v1/5ffc7f74a24aef1e5b969c37/1613927040343-OSL1LH38MNG3K51ZWBY5/CustomerBranchAssignment.jpg Services - Customer Branch Assignment Any analysis starts with gathering the right data to answer the critical questions. Understanding branch performance is the typical starting point, i.e., which branches have attracted the most customers or members. A common problem we find is that many organization’s accounting systems still rely on domiciling accounts to the branch at which they were opened, regardless of how many years ago. https://www.terrastrat.com/faqs daily 0.75 2021-02-21 https://www.terrastrat.com/customer-branch-assignment daily 0.75 2021-02-21 https://images.squarespace-cdn.com/content/v1/5ffc7f74a24aef1e5b969c37/1613931748368-DKIYX34I71A8UCVEUTOI/ReassessingBranchPerformance.jpg Customer Branch Assignment - Reassessing Branch Performance Branch performance levels can be evaluated relative to industry standards to determine how your branches stack up and identify any performances gaps. Gaining these insights are important not only in the day-to-day management of the branches, but critical to evaluating how your branches influence each other’s performance. https://images.squarespace-cdn.com/content/v1/5ffc7f74a24aef1e5b969c37/1613885887248-9XOK9H9WZ7X4IZ29GXRP/AdaptiveRedomiciling.gif Customer Branch Assignment - Adaptive Redomiciling Solving the issue of where to properly assign accounts - TerraStrat utilizes a process called Adaptive Redomiciling, where recent customer transactions and sales interactions are used to reassign customers to the branches they prefer today. This technique provides a current and much more relevant starting point for measuring branch performance and overall value, allowing institutions to see which locations truly drive revenue. https://images.squarespace-cdn.com/content/v1/5ffc7f74a24aef1e5b969c37/1613931733245-4LWD8T2GDQJNG7S1GVXC/TransactionSalesAnalysis.jpg Customer Branch Assignment - Transaction & Sales Analysis Branches provide three primary services for customers: Transactional capabilities via teller or ATM. Account servicing advice for existing customers. New account opening for both new and existing customers. These analyses help understand both how each branch is servicing your customer base (i.e., what are you doing for me today?) and the role it plays in growing the business (i.e., what are you doing to help grow the future?). https://www.terrastrat.com/market-analysis daily 0.75 2021-02-21 https://images.squarespace-cdn.com/content/v1/5ffc7f74a24aef1e5b969c37/1613931812552-ES0CYPNIGZP52MI86Z2T/CompetitorAnalysis.jpg Market Analysis - Competitor Analysis While banks report branch-level deposits annually through the FDIC, credit unions do not, making it harder to assess their local impacts. Competitive saturation or intensity measures how much local competition is pursuing the local opportunity. We’ve found it a key factor in projecting future branch deposit levels and growth. When entering new markets, whether locally as infill points in existing markets, or in a Greenfield new market entry play, you will want to understand not only the level of competitive intensity but baseline branch performance both in baseline deposit levels and annual deposit growth for the existing bank branches. Their performances are indicators of future branches performance and could indicate ‘red flag’ warnings about a local market if current performance is weak. https://images.squarespace-cdn.com/content/v1/5ffc7f74a24aef1e5b969c37/1613882693887-67CX3MQARI6H1GSGNNOT/CoverageOverlap.jpg Market Analysis - Branch Coverage & Overlap Branch coverage can be determined by evaluating the total reach of a market’s collective branch network. You may operate in great growth markets but if you only reach 20% of the population are you really ‘serving’ the market? You’ll likely never cover 100% of a market as the fringe neighborhoods may be so lightly populated that it doesn’t make financial sense to build there, but you can get a measure of how much ‘infilling’ is required to fulfill your mission to ‘serve a market’. In addition to measuring coverage extent, trade areas can be used to measure branch overlap as each one is created independently of each other. Your customers decide the extent of each trade area so you may have neighborhoods served or ‘covered’ by multiple branches. Some level of branch overlap is desired as that defines a convenient network - customers have options. But too much overlap identifies wasted expenses where little benefit is provided. Those situations yield optimization choices and the potential to save a larger percentage of the closed branch’s annual expenses. https://images.squarespace-cdn.com/content/v1/5ffc7f74a24aef1e5b969c37/1613931831635-WH3IMB0OV524AT9N2X5Q/DemographicAnalysis.jpg Market Analysis - Demographic Analysis Full-throated demographic analysis is necessary to gain an understanding of the overall opportunity (i.e., mass or scale), the growth potential (key drive of deposit growth), income levels (indicator of deposit account size and loan demand), business potential, and target segment presence (if you have narrow targets). There is no one factor that is solely critical to the decision of whether you build a branch or not. Multiple factors influence those outcomes, and they may change from market to market, so a comprehensive examination of factors is critical. https://images.squarespace-cdn.com/content/v1/5ffc7f74a24aef1e5b969c37/1613885005622-TWYUB56DOIFSH5K0ZPDG/AdaptiveTradeAreas.gif Market Analysis - Adaptive Branch Trade Areas The first step in understanding the markets you serve is understanding how much of a market each branch actually covers (i.e. branch “trade areas”). TerraStrat has developed programs to create and analyze branch trade areas and the markets they serve. Our approach uses your actual customer behavior to define these trade areas in a consistent fashion. This serves as the foundation for answering many important strategic questions, including: How well do my branches cover this market? Do I have excessive branch overlap or redundancy? Am I reaching my target audience? Are there gaps in my coverage that warrant a new branch or remote ATM? https://www.terrastrat.com/micromarket-optimization daily 0.75 2021-02-21 https://images.squarespace-cdn.com/content/v1/5ffc7f74a24aef1e5b969c37/1613934283078-Q9NGBFN05XPUHRK4H9SQ/BranchConnectivity.jpg Micromarket Optimization - Branch Connectivity In a branch network, customers rarely use a single site for their ‘banking’ needs. Rather, they use the one that is the most convenient for that day’s needs. Over the course of a month or two, it is not uncommon to have customers use 2-3 branches and if you operate a remote ATM network, another ATM site or two. This analysis makes those customer-driven connections, to better understand which branches are connected. These insights are especially critical in any optimization efforts as they indicate likely customer behaviors following branch or ATM changes. These connections also drive the hub-and-spoke formation that serves as an input to Micromarket boundaries and dictations branch format. https://images.squarespace-cdn.com/content/v1/5ffc7f74a24aef1e5b969c37/1613878363466-L1SNY0STA5LWJ5F8CMEU/Greenfield_Brownfield.jpg Micromarket Optimization - Greenfield & Brownfield Assessment The concepts of “Greenfield” and “Brownfield” market analyses are often misunderstood. A “Greenfield” plan is typically used when entering a new market. Think of it as starting with a blank slate. Your firm has no branches and a limited customer base, so this analysis is free from worrying about existing positioning. A Greenfield approach can also be used in existing markets to allow you to determine how well your existing branch network aligns to a more optimal network. A “Brownfield” analytical approach considers your existing distribution and customer base, as they reduce total market demand for your services. In Brownfield, the goal is to leverage the existing network and base as a starting point for growth. https://images.squarespace-cdn.com/content/v1/5ffc7f74a24aef1e5b969c37/1613931861893-TZ78P6VIEMVFMFI7HAUI/TargetSegmentation.jpg Micromarket Optimization - Target Segmentation Market or customer segmentation has been around for a long time within the financial services industry. From psychographic, behavioral, or classic demographic segmentation, systems can provide insights into whether your organization is more attractive to certain population sectors. The benefit of targeting select portions of the local population includes potentially higher sales levels, faster customer acquisition, and ultimately higher branch profitability. However, having a too narrowly defined target population or a poorly defined one (i.e., hard to find) can create implementation issue. If you have an existing segmentation system or target population, or want to create one, TerraStrat can help. https://www.terrastrat.com/predictive-modeling daily 0.75 2021-10-05 https://images.squarespace-cdn.com/content/v1/5ffc7f74a24aef1e5b969c37/1613931903578-5BW2YVI2JRHM1A8P3AKG/MergerAquisitionAssessment.jpg Predictive Modeling - M&A Assessment One option to drive corporate growth is through a merger or outright acquisition of another bank or credit union. Some of the largest banks today were constructed though 100s of mergers over time. However, mergers raise numerous questions, such as “which branches do I keep when I have two or more near each other?’. Our M&A assessments help identify the right end-state of combined branches and ATMs. We can also help you identify the optimal candidate to acquire based on your strategic needs. https://images.squarespace-cdn.com/content/v1/5ffc7f74a24aef1e5b969c37/1613931886970-RK27D16LTNB3W04C92ZV/FormatOptimization.jpg Predictive Modeling - Format Optimization All local markets are not equal. Not only is overall demand different, but the mix of that demand varies too. Some markets have greater demand for mortgages, and another auto lending. Understanding those local market differences allows you to customize each site within the market, thus better aligning resources with opportunity. This analytical modeling helps determine which branch or ATM format is ideal for each site, such as an anchor branch or hub, versus satellite sites. This can help you understand how many Drive-Thru, ATMs, or even private offices a given site requires to maximize its potential. https://images.squarespace-cdn.com/content/v1/5ffc7f74a24aef1e5b969c37/1614637052288-3ZBKQZTB5ML9XHT6Q6OJ/RevMaxModeling.jpg Predictive Modeling - Revenue Maximization Every customer and every potential customer generate some level of revenue for their financial services providers. Under “revenue maximization” modeling TerraStrat determines those values and uses them as inputs into modeling a branch and branch network strategy, answering the question “How can we maximize the revenue opportunity for each branch?” In existing markets, your firm’s existing revenue base and customer transactions patterns are used to calibrate the model’s outputs. The goal is to identify the top set of locations in the market that will yield the highest revenue. https://images.squarespace-cdn.com/content/v1/5ffc7f74a24aef1e5b969c37/1614637068398-7QKQONWJ95BB92VULSMK/GravityModeling.jpg Predictive Modeling - Gravity Modeling Gravity modeling in retail has been around for years. The concept takes off from Newton’s Laws of Gravity’s two basic concepts: The greater the mass of an object (i.e., local retail concentration) the greater the location’s attractiveness or draw. Attractiveness levels decline as the distance between a consumer and that location increases. In cases with multiple retail location choices, consumers may be attracted to a lower-rated retail location (i.e., less gravitational pull) if it is closer to the consumer’s location. Gravity modeling can be used to define trade areas for retail locations, as it defines the point between two retail locations where the distance-adjusted retail draw is equal. The goal is to identify the minimal number of locations that achieve maximum coverage of the desired target segment. We have seen this model applied often to X-for-1 relocation scenarios, where multiple locations (X) are consolidated into a new site that better serves those customers. https://www.terrastrat.com/affiliates daily 0.75 2021-02-21 https://images.squarespace-cdn.com/content/v1/5ffc7f74a24aef1e5b969c37/1611864270741-M3HZ0QL41YGROT94PAG6/SievewrightAssociatesLogo.png Affiliates https://www.terrastrat.com/jason-drake daily 0.75 2022-08-19