Branch Location Strategy
We help deliver a data-driven growth strategy, which leverages predictive modeling to inform where you have the potential to consolidate locations with high retention, open new branches in high opportunity areas and prioritize investments by regions that are defined by your customer footprint and transaction behavior.
We offer a highly customizable process-based approach to Branch Location Strategy. This can be uniquely tailored to best fit both the needs and vision of your company. Whatever piece of the puzzle you may need guidance with, our team is ready to step in and help you reach your goals.
Customer Branch Assignment
Any analysis starts with gathering the right data to answer the critical questions. Understanding branch performance is the typical starting point, i.e., which branches have attracted the most customers or members.
A common problem we find is that many organization’s accounting systems still rely on domiciling accounts to the branch at which they were opened, regardless of how many years ago.
Market Analysis
Markets vary in size, demographics, business opportunity, and competitive levels. They can be small towns, suburbs, neighborhoods all the way to major metropolitan markets.
In all cases, an understanding of a market starts with determining how much of it your branches cover or reach. Rarely does one branch fully cover a market, except in only the smallest communities.
Micromarket Optimization
Every market has neighborhoods or micromarkets that can be evaluated and prioritized across many variables. Understanding each micromarket’s importance and opportunity relative to each other not only defines how many branches and ATMs are needed in the market, but the sequencing priority.
Predictive Modeling
At the end of the day, every decision-maker wants to understand the likely outcome of their decisions. TerraStrat’s predictive modeling leverages AI-based tools to help answer those critical questions with actionable insights.
Ready To Get Started?
Have questions? Want to speak with a member of our team? Get in touch with us now to get started on your next project.